Speedy Programs In Intelligence News In The Usa
From EjWiki
If I were asked 'would you ever purchase online news?', I'd probably say 'simply no', too. In the end, in an age whenever we can usually find out about major occasions on Twitter before the news stations survey them, why would we ever desire pay for usage of their content?
However, I would, and frequently do, purchase quality and 'luxurious' news. I would never spend a penny for one of the shrinking quantity of totally free newspapers handed out on my method to work in a morning, but I'd purchase a Sunday broadsheet with all its extras and trimmings (despite the fact that the probability of me in fact reading lots of pages are extremely small).
I have been known to sign up to a paid users' area on the website of a particular football group (which shall remain nameless) to gain access to extra content not available on the primary site: video interviews and press conferences, highlights of reserve and youth team matches, live radio commentary on match times.
Would I pay to read The Sun online? No. There are usually only about 2 paragraphs in each image-dominated content anyway. It just costs a couple of pennies to get the real thing therefore there wouldn't become much worth in using its site. THE CHANGING TIMES? Probably, but only when all the quality information outlets beginning charging, otherwise I'd just choose the free one.
Using a Credit Card meant for a 20p Content?
I'm not sure just how much Mr Murdoch really wants to charge his users to read an article, but I'm guessing there is likely to be some sort of accounts that needs establishing. I certainly couldn't be bothered to get my wallet out every time I wished to learn something and I'd be extremely hesitant to invest in subscribing.
On the other hand, if indeed they had an identical program to iTunes, whereby you just enter your password to get access to a paid article and your card is billed accordingly, that might make a bit more sense. But, easily had to do that for each major news Intelligence News supplier, it would become extremely tiresome.
Ultimately, they may be shooting themselves in the foot to some extent. If the site makes it harder and less easy for me personally to read an article, I'll probably go elsewhere. I would assume that I would always be able to read the news free of charge on the BBC's internet site, which would not be very good news for the marketing income of the Murdoch online empire.
Copycats
Assuming that I actually wanted to read an article upon a paid site therefore badly that We handed over my credit card details to them, what might stop me 'reporting' on what the article said on my freely available blog? I would imagine it could be very difficult for a newspaper group to prevent a large number of bloggers disseminating the info freely to their users who gain lots of traffic along the way.
Recipe for Success?
The achievement or failure of paid news is in the method used to charge and engage with users, let's assume that the users value the content highly enough to deem it worth spending money on.
