Revealing Vital Details Of Subscribers
From EjWiki
Some SMM companies are setting up things like Facebook business web pages (which are totally free) for $600 to $1,000 or even more and telling their customers that they don't really require a website because Facebook is the biggest social networking in the world and everybody includes a Facebook account. Right now while it could be accurate that Facebook may be the largest social networking in the world and yes, Facebook's people are potential consumers, the real issue is certainly are they in fact buying? Social media marketing companies are too pleased to explain the positives of social media like just how many people make use of Facebook or just how many tweets were sent out this past year and how many people view YouTube movies etc. but are you getting the full picture?
I actually once sat next to a SMM "professional" at a business seminar who was spruiking to anyone who came within earshot regarding the amazing advantages of establishing a Facebook business page for small company (with him of program) and selling upon Facebook. So, intrigued by the aforementioned "experts" guidance I appeared him through to Facebook and then find he had only 11 Facebook close friends (wii start). Therefore being the research nut that I am, I decided to have a good look into SMM in regards to selling to observe if it in fact worked, who did it work for and if it did why did Social Media Marketing function for them? And really should business rely therefore heavily on social networks for sales?
As a web programmer I was constantly (and today increasingly) met with several social networking challenges when potential clients would state that having a website seems good however they had a Facebook business web page and had been told by various resources (the ever present however anonymous "they") that social networks were finished . to do, but after discussing their needs it became quite apparent that those potential clients didn't in fact Buy Facebook Likes understand why they needed internet sites or SMM to create online sales, They just needed it. For small and mid-sized business I usually recommended building a quality internet site over any type of social networking, why? Well it's simple really because social media is Social Mass media, and social Networks are INTERNET SITES they are not business press and business systems (that might be more like LinkedIn). I understand that sounds simple but it's accurate and the statistics back again it up.
The fact is that social media fails to tell you that Facebook is a social networking not a internet search engine and regardless of the number of Facebook users and Google users becoming around the same, people don't use Facebook in the same way that they use a search engine like Google (which has around half the search engine marketplace), Yahoo and Bing to search for business or products. They use it to talk to family and friends or for information and entertainment. In a recent study carried out by the IBM Institute for Business Value around 55% of all social mass media users stated that they don't build relationships brands over social media at all and just around 23% actually purposefully use social media to connect to brands.
