It Looks Like Snapchat Is Drawing Inspiration From Viral Lip-sync App TikTok
From EjWiki
Doing this may assist improve the connection between Snapchat and its creators, a few of whom feel neglected by the platform, per Ad Age. Brands. Snapchat can easily tap big brands to create their own Lens Challenges, which could function their logos on the AR filters that customers overlay on their videos. Sponsored lenses have long been a part of Snapchat, so it is unlikely that customers are turned off by branded Lens Challenges.
However, Snapchat isn't content material to be overshadowed by TikTok, and has rolled out a brand new feature that seemingly attracts inspiration from the brief-kind video app, in line with a new report by TechCrunch. Snapchat's new function encourages customers to put up short-kind lip-syncing and dance challenge movies — content that's the core of standard app TikTok. The characteristic, called "Lens Challenge," lets Snapchatters document themselves lip-syncing or dancing to a selected music while utilizing a themed augmented reality (AR) filter. One in all the primary challenges lets customers create snaps of themselves singing to Gwenn Stefani's "Jingle Bells" with an animated AR filter, for instance. Users can submit their Lens Challenge movies to be featured in a devoted section of the app, and Snap plans to let creators make their very own challenges down the road. Users. The Lens Challenge characteristic will probably help boost time spent amongst some Snapchat customers, who may've otherwise gone to cheap tiktok fans for challenge movies. It's reasonable to think Snap will poach a minimum of some users given the similarity between the 2 apps' teen-heavy user bases.
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As many a research has proven, social media fosters and rewards participatory tradition. Joining in, mashing your personal identification into a broader cultural second, reveals that you’re relevant. The attraction (generally problematically) is in appropriating one thing that doesn’t belong to you and tweaking it till it’s your own—an infinite cycle of remixes of remixes, identical to a meme.
