Don t Call It An E-book
From EjWiki
"Course." Instead of calling the sections "chapters," try calling them "lessons." Presenting information as instructional material also raises its perceived value, because people are accustomed to paying much more for seminars and classes than for books. A writer I know sells 120 pages of printed material, divided into eight lessons, as a $295 course. The price includes feedback from the instructor on assignments, which most purchasers do not get around to submitting.
Likewise, copywriter Joe Vitale has charged as much as $1,500 for a limited-enrollment seminar consisting mainly of five e-mailed lessons. I was also interested to know about ads that did provide a URL. Was there an additional charge levied when someone clicked on the ad? Fortunately, there is not. If a business sells over the net as well, they could certainly use this to their advantage. Of course, one of the main advantages to this type of advertising is that it caters to potential customers that do not, for whatever reason, like to make purchases online.
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