It Looks Like Snapchat Is Drawing Inspiration From Viral Lip-sync App TikTok
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Doing this would help enhance the relationship between Snapchat and its creators, some of whom feel neglected by the platform, per Ad Age. Brands. Snapchat can easily tap massive brands to create their very own Lens Challenges, which may function their logos on the AR filters that customers overlay on their videos. Sponsored lenses have long been part of Snapchat, so it's unlikely that users are turned off by branded Lens Challenges.
However, Snapchat is not content to be overshadowed by TikTok, and has rolled out a brand new feature that seemingly attracts inspiration from the short-type video app, in line with a new report by TechCrunch. Snapchat's new function encourages customers to publish quick-type lip-syncing and dance challenge movies — content that is the core of common app TikTok. The characteristic, referred to as "Lens Challenge," lets Snapchatters report themselves lip-syncing or dancing best place to purchase tiktok fans (Suggested Reading) a particular song while using a themed augmented reality (AR) filter. Certainly one of the primary challenges lets users create snaps of themselves singing to Gwenn Stefani's "Jingle Bells" with an animated AR filter, for instance. Users can submit their Lens Challenge movies to be featured in a dedicated section of the app, and Snap plans to let creators make their very own challenges down the road. Users. The Lens Challenge feature will possible help boost time spent amongst some Snapchat users, who would possibly've otherwise gone to TikTok for challenge videos. It's affordable to suppose Snap will poach a minimum of some users given the similarity between the two apps' teen-heavy consumer bases.
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