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From EjWiki
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Learn who your audience is as well as how they intercommunicate. Don't assume that they'll see the jargon in which you and your coworkers use to discuss your products or services. If you attempt using that lingo without some type of translation, you'll end up alienating extremely best people you need to reach.
Consistency in marketing is what breeds ease. If you want prospects believe about of you when they require services like yours, to be able to to keep business "in front" of these. There's an inclination in the marketplace to gravitate to the "new and shiny". Without building familiarity, your business will do not be a competitor when prospects are in search of services like yours. Another folk will obtain the business.
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