TikTok Launches Local Internet Safety Initiative In India

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Besides India, the company has moderation group in 19 different countries, which now covers 36 languages, which the corporate claims is a rise of 400 per cent when it comes to language support from a 12 months in the past. The corporate did not disclose the scale of its moderation group in India, but said it's on a lookout for grievance officer in the country. TikTok is owned by Chinese expertise company Bytedance, which owns a number of comparable apps within the nation--Helo, Vigo Video. All the apps have seen large traction in India lately. Besides them, different Chinese apps Kwai and Bigo Live have additionally gained popularity within the country. However, most of these apps have been criticised for allowing pornographic content on their platforms to drive growth. As the government appears to be like at tightening screw on these apps, it appears they are lastly taking steps to monitor the content on their platforms.

For instance, 100% Engagement price means users open the app day by day while 50% means every other day. While TikTok might not be on par with the massive dogs for consumer engagement, it has just lately surpassed them in U.S. App Store and Google Play rank. For people in China, Japan and different Asian nations, nothing modified as those users have a bodily totally different app.

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This could mark the first non-U.S. India as a result of officials additionally see it as a potential medium to disseminate fake news. TikTok is owned by ByteDance, the most precious startup in the world, that additionally runs a sister app named Toutiao in China with 500 million month-to-month active customers. The app has been enormously in style in India, with 39 p.c of its whole users coming from the Asian sub-continent in accordance with the FT.