TikTok Launches Local Internet Safety Initiative In India

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Besides India, the corporate has moderation team in 19 other nations, which now covers 36 languages, which the company claims is a rise of 400 per cent by way of language assist from a yr ago. The company didn't disclose the scale of its moderation workforce in India, but said it is on a lookout for grievance officer in the country. TikTok is owned by Chinese expertise company Bytedance, which owns several related apps within the nation--Helo, Vigo Video. All of the apps have seen large traction in India these days. Besides them, different Chinese apps Kwai and Bigo Live have additionally gained popularity in the country. However, most of those apps have been criticised for allowing pornographic content on their platforms to drive development. As the government seems to be at tightening screw on these apps, it seems they are lastly taking steps to observe the content material on their platforms.

For instance, 100% Engagement fee means users open the app every single day while 50% means each other day. While TikTok may not be on par with the big canines for consumer engagement, it has just lately surpassed them in U.S. App Store and Google Play rank. For individuals in China, Japan and different Asian international locations, nothing changed as those customers have a bodily completely different app.

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This may mark the first non-U.S. India as a result of officials additionally see it as a potential medium to disseminate faux news. TikTok is owned by ByteDance, the most worthy startup on the planet, that also runs a sister app named Toutiao in China with 500 million monthly lively users. The app has been enormously in style in India, with 39 % of its total customers coming from the Asian sub-continent according to the FT.

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